Written, Directed by and Stars Jeff Garlin
I had the opportunity to meet Jeff Garlin. He's awesome.
I educated him on the Netflix process, informing him of how the artwork is created for the service. I also provided context as to what we would need in order to produce a good looking campaign.
Collaborating on artwork options and styles we focussed on his face and recognizability which provided for quick awareness and increased views. I also added in Natasha Lyonne within some of the artwork as she's recognizable coming off her success in Netflix's Orange is the New Black.
The title is long. I worked with our localization teams to determine the best translations and transliterations needed in order to best convey the comedic story.